Honestly?

SAMAMIAH ENTERPRISE: SO FAR SO GOOD; RELIABILITY & HONESTY IS OUR GOAL

 Snatched by @sloganhunter

 This is one of my absolute favourites. There's the first slogan "So Far So Good", which for a logistics company isn't actually too bad - cheery and unpretentious... but then they deliver this absolute cracker: "Reliability & honesty is our goal".  Leaving aside the grammatical minefield of "is/are", my first thought was that honesty in a shipping firm should be a given - not a goal! 'We've been trying hard not to run off with our customers' belongings and we're pleased to report a 50% reduction in silverwear "going missing"'

Of course, I must point out that I've no reason to believe the people at Samamiah Enterprise are anything but honest and reliable - it's the slogan we're attacking here, not the company!