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| British Airways: To Fly. To Serve. It's what we do. It's who we are. |
Well this one is a beauty. You've got at least two slogans in there, laid out in a way that would be more suited to a branch of the armed forces.
Their television advert says "To Fly. To Serve" are the four words British Airways workers live by, which surprised me as I thought they were, "Sorry, sir - we've overbooked."
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