Showing posts with label logistics. Show all posts
Showing posts with label logistics. Show all posts

Monday, 15 April 2013

Why do they do it?

VISBEEN: Because we care
 Captured by @Sloganhunter

 Logistics companies are our bread & butter, but slogans like these are a smear of jam on the top. Wonderful, wonderful work.  And "handwritten" as well.  It's a beautiful thing.

Friday, 12 April 2013

Honestly?

SAMAMIAH ENTERPRISE: SO FAR SO GOOD; RELIABILITY & HONESTY IS OUR GOAL
 Snatched by @sloganhunter

 This is one of my absolute favourites. There's the first slogan "So Far So Good", which for a logistics company isn't actually too bad - cheery and unpretentious... but then they deliver this absolute cracker: "Reliability & honesty is our goal".  Leaving aside the grammatical minefield of "is/are", my first thought was that honesty in a shipping firm should be a given - not a goal! 'We've been trying hard not to run off with our customers' belongings and we're pleased to report a 50% reduction in silverwear "going missing"'

Of course, I must point out that I've no reason to believe the people at Samamiah Enterprise are anything but honest and reliable - it's the slogan we're attacking here, not the company!

Friday, 25 January 2013

A pair of aces

Martinair CARGO: Your Wings
 Ok, as far as logistics company slogans go, this only rates about 6.9 on the Tarbuck scale of naffness, but it's still pretty poor.  HOWEVER, they also had this absolutely beauty on the same lorry:

It takes wings to make miracles happen
  What a corker.  Who in the name of Christ thought this one up?  One for the Crap Slogan Hall Of Fame, definitely.

Slogans snatched by @falconermusic

Thursday, 10 January 2013

The old one was better.

Tuffnells: ...People Who Care
  Captured by @falconermusic

  Used to be "The Lean Mean Parcel Machine".  This, though, is textbook bollocks.

Friday, 14 December 2012

Sloganised Bollocks

palletline: The People Driving Palletised Distribution

 Slogan capturised by @sloganhunter

 Another bloody pallet company.  It must be the same guy doing all their slogans, surely?  

Friday, 16 November 2012

Logistical Nightmare

PalletFORCE: the network that is owned by its members
 Captured by @falconermusic

 What is it about logistics companies, particularly ones that deal with pallets, that make them so bad with slogans?  This one rolls off the tongue as smooth as a Lego pineapple. 

Thursday, 15 November 2012

Blue Sky Bullshit

mico pac: thinking outside the box
 Slogan captured by @Falconermusic 

 This is annoying.  "Thinking outside the box" started out as management speak, just like "Going forward", "Action" as a verb, and "Incentivize".  Now, however, it's passed into ordinary day-to-day language, and Mico Pac using it as their slogan only serves to reemphasise how this impacts on our personal interfacing on a day by day basis.

Friday, 26 October 2012

Dynamite!

TNT: sure we can
 Slogan captured by @falconermusic

 Oh, it's just a mess.  Half handwritten; half underlined; the chirpy Americanised tone... Horrid.

Friday, 10 August 2012

The Perfect Solution

Pallex: The Perfect Solution
 Slogan Snatched by @falconermusic

 Not only lazy, but they've gone for the friendly handwriting angle as well.

Thursday, 9 August 2012

THE laziest type of slogan.

abacus: The vehicle hire company
Slogan snatched by @Sloganhunter

Lazy, lazy, lazy.

Thursday, 28 June 2012

Inspired by you

3663: inspired by you
Snatched by @Sloganhunter

3663 is, it says here, "a wholesale food supplier providing food delivery and catering solutions to the hospital and foodservice industry."  Quite how they're "inspired" by us remains a mystery.